coppertalk

CDA member, Rio Tinto, one of the world’s largest mining companies, and Vérité, a digital communications agency, received two 2009 American Business Awards last week.

They won the Stevie Award for Best Animated Film in the public relations category for their film “From Ore to More”, which tells the story of the lifecycle of copper at Rio Tinto’s Kennecott Utah Copper. The film is viewed in schools, on the Web, and by tour groups.

They also accepted a Stevie Finalist Award for Best Integrated Marketing Campaign in the metals and mining category for their “We’re part of something bigger”campaign. The campaign consists of TV and radio spots, a Web site, prints ads, and various ribbon and video banners for use at Rio Tinto Stadium.