Winter Meeting: Bringing the Antimicrobial Message to Market

Adam Estelle, guest blogger
By Adam Estelle, Copper Development Association, Inc. Project Engineer, Materials Science
Adam Estelle received his bachelor’s degree in Materials Science and Engineering from the University of Arizona. He joined the CDA in August of 2008 and works primarily on the Public Health Initiative promoting the antimicrobial properties of copper-based metals.
Of all the exciting opportunities I’ve had with the Copper Development Association (CDA), the Annual Meeting is by far the most intriguing. Industry giants from across the country gather every December to learn about emerging markets and get the latest news on copper’s role in applications ranging from plumbing to architecture to antimicrobial. It’s quite inspiring to witness an industry come together as a whole and combine insight and experience to overcome collective challenges.
During December’s meeting, I presented new opportunities brought about by the EPA registration of copper as an antimicrobial and summarized CDA activity in the supply chain. Ever since the EPA registered copper as an antimicrobial, we’ve been working with members to:
- strengthen awareness of the antimicrobial effort
- provide information about the science behind the EPA registration
- assist with new product development
- bring copper products to market with health claims
Once product manufacturers understand the science behind the antimicrobial message, and the large socioeconomic burden of healthcare-associated infections, they see the potential for copper touch surfaces used in products like door knobs, work stations, hand rails and IV poles. CDA then points them to our membership to help find a supplier of antimicrobial copper. As the process evolves, more and more suppliers will register with the EPA so they can market their products with public health claims. As stewards of the EPA registration, CDA also helps product manufacturers convey the antimicrobial message accurately and responsibly.
From scientific studies to marketing support, CDA is proactive throughout every step of the exciting process. The Winter Meeting was a great opportunity to show our membership how we’re helping the pieces come together. Since December, we’ve received more and more phone calls and emails from fabricators and manufacturers who want to move to the next level. That’s great news, because it will generate business for CDA members and help foster this young market.
For years infection control programs in hospitals, outpatient clinics, long-term care facilities, doctors’ offices and ambulances have employed two main methods to kill bacteria in the environment and reduce their transmission: hand washing and regular cleaning and disinfection of surfaces. Now that the Environmental Protection Agency has
By Wilton Moran, Copper Development Association Project Engineer, Material Sciences
One of the things my team is currently doing is helping copper and copper alloy fabricators and manufacturers of end-use products legally market antimicrobial copper products with public health claims. The EPA is not in the business of helping companies get products to market. They exist to help ensure there’s sound science behind products that make health claims. The fact that copper and its alloys are solid presented a unique issue for them. The office within EPA that we are dealing with usually registers other forms of antimicrobial substances, like liquids, gases and powders, but applying the rules to solid materials was a different matter, so a lot of uncharted territory had to be covered. They’re also used to approving a specific amount of an active ingredient, but we registered a range of alloys with 60-99.9% copper. Our experts worked with the EPA throughout the process, asking questions and helping find precedents for different aspects of our situation. As a lot of people now know, the process was completed early in 2008 with five EPA registrations for copper and copper alloys.
This past November, I was proud to receive the 2009 International Imaging Industry Association (I3A) Achievement Award (I3A is the leading global association and an accredited Standards Developing Organization for the imaging industry) for my work at Kodak and as an independent consultant in leading the 16-year silver environmental research program. Here is a description of the award:
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By Joe Gorsuch, Copper Development Association Inc. Manager of Health & Environmental Sciences
Copper itself is not a contaminant. In fact, it’s